Commercial Strategy

SIULondon - Commercial Strategy: How a Bad Commercial Strategy Can Kill a Great Technology

On November 16, 2017, the London Division of the SIU organised a workshop with Dr Jeff Skinner, the Executive Director of the Institute of Innovation and Entrepreneurship at London Business School on commercial strategy. The main focus was on what it means to develop a commercial strategy for a researcher and if it is actually needed when the underlying technology is compelling enough to sell itself.